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For hotel management companies

Find the Hotels That Need a Better Operator

We read the room revenue Texas hotels report to the state, measure each hotel against similar hotels nearby, and show you the ones falling behind, with the owner on the county’s property record wherever the county publishes one.

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Leads, ranked

Revenue per room against similar hotels nearby

Q2 2026

  1. 1

    Parkfield Inn & Suites

    122 rooms Independent

    41% under peers

  2. 2

    Caraway Inn

    88 rooms Economy

    36% under peers

  3. 3

    Trinity Bend Hotel

    143 rooms Midscale

    Revenue just dropped

    33% under peers

  4. 4

    Bluestem Suites

    96 rooms Independent

    29% under peers

  5. 5

    Redbud Hotel & Suites

    118 rooms Upper midscale

    Still below 2019

    27% under peers

Top lead: Parkfield Inn & Suites

Owner of record
Blacklands Lodging LLC
Contact
Marion Whitfield, 555-0147
Sample, illustrative data

What changes

What Changes When You Prospect With Hotel Trace

Each line of a cold prospect list, beside what Hotel Trace puts in its place.

  1. BeforeA list of all the hotels in the county

    With Hotel TraceThe hotels falling behind similar hotels nearby, ranked

  2. BeforeThe taxpayer’s name off a tax filing

    With Hotel TraceThe owner of record and a mailing address from county records

  3. BeforeGuessing who’s struggling

    With Hotel TraceRevenue per room against similar hotels, quarter by quarter

  4. BeforeCalling a hotel that closed last year

    With Hotel TraceHotels that look closed, flagged before you dial

  5. BeforeThree separate tools, stitched together

    With Hotel TraceOne record per hotel: how it’s doing, who owns it, what it owes, and every call you’ve made

Owner records and past-due taxes show up wherever the county publishes them.

How it works

How We Read a Hotel

  1. The State’s Filings

    Texas hotels report their room revenue to the state every month or quarter. We read those filings, hotel by hotel, across every metro we cover.

    Filings

    Parkfield Inn & Suites: receipts as reported, per-room figures worked out

    122 rooms

    QuarterRoom receiptsAvail­able room nightsRevenue per avail­able room
    Q3 2025$617,32011,224$55
    Q4 2025$572,42411,224$51
    Q1 2026$494,10010,980$45
    Q2 2026$443,91211,102$40

    Filed monthly, Q2 2026

    April $158,230,May $149,870,June $135,812

    Sample, illustrative data

  2. True Peers

    Each hotel is measured against hotels of its own class and size nearby, not every rental down the road.

    True peers

    Parkfield Inn & Suites, Q2 2026

    41% under

    the typical independent hotel of its size nearby

    Revenue per available room, one bar for each similar hotel nearby

    Left out: short-term rentals, apartments and RV parks.

    Sample, illustrative data

  3. The Owner

    The owner of record and mailing address from county records, and the people behind the LLC from the state’s business records, wherever they publish them. Phone and email when you ask, where one is on file.

    Owner

    Parkfield Inn & Suites

    Owner of record
    Blacklands Lodging LLC
    Source
    County appraisal records
    Mailing address
    Tyler, Texas Owner lives elsewhere
    Contact
    Marion Whitfield, managing member
    Phone
    555-0147555-0162Do Not Call
    Email
    On request, where one is on file
    Sample, illustrative data

  4. Your Pipeline

    Stage the lead, log each call and email, and set the next follow-up, on a board your whole team shares.

    Pipeline

    Your leads, by stage

    Pursuing

    Caraway Inn88 rooms Economy
    Trinity Bend Hotel143 rooms Midscale

    Contacted

    Parkfield Inn & SuitesFollow-up set for Oct 8

    Log, Parkfield Inn & Suites

    1. Sep 29Called 555-0147, Marion Whitfield. Left a voicemail.
    2. Oct 1Email drafted to the owner.
    3. Oct 8Follow-up call.
    Sample, illustrative data
See Each Step in Detail

A sample record

One Hotel, Start to Finish

Here’s what one lead looks like in Hotel Trace. Its revenue per room sits under the range for similar hotels nearby, quarter after quarter. Below that sits what the public record says about who owns it and what it owes.

Hotel record

Parkfield Inn & Suites

122 rooms Independent Open, filing every month

Latest quarter: Q2 2026

Revenue per available room, by quarter

Revenue per available room, Q2 2026

$40

Typical peer $68

Gap to similar hotels nearby

41% under

$40 against $68 per available room

Room revenue, last four quarters

$2.13M

Q3 2025 to Q2 2026, as filed

Owner

Owner of record
Blacklands Lodging LLC
Mailing address
Tyler, Texas Owner lives elsewhere
Contact
Marion Whitfield, managing member
Phone
555-0147555-0162Do Not Call

On the record

Past-due property taxes
$41,280 owed for tax year 2025 Owes back taxes
Operating status
Open, filing every month
Peers
Independent hotels of its size, nearby
Sample, illustrative data

Markets

Whole Metros, Not Just the City

Each market takes in its whole metro, so the hotels out in the surrounding counties are in your list too.

See the Markets We Cover

  • Dallas-Fort Worth

    Dallas, Tarrant, Collin, Denton, Ellis, Parker, Johnson, Wise, Rockwall, Kaufman, and Hunt counties

  • Houston

    Harris, Galveston, Montgomery, Fort Bend, Brazoria, Chambers, Liberty, Waller, Austin County, and San Jacinto counties

  • Austin

    Travis, Williamson, Hays, Bastrop, and Caldwell counties

  • San Antonio

    Bexar, Comal, Guadalupe, Atascosa, Kendall, Medina, Bandera, and Wilson counties

What’s in a lead

What Comes With a Lead

  • On Every Lead

    Its room revenue as reported to the state, measured against similar hotels nearby, with a plain-English reason it’s on your list.

  • On Most Leads

    The owner of record and a mailing address from county records, and the people behind the LLC from the state’s business records.

  • Where the County Publishes Them

    Past-due property taxes, with the amount owed.

  • When You Ask

    A phone number and email where one is on file, with Do Not Call and litigation flags (for people who have sued over calls) right beside the number.

Never

A guess presented as a fact. If we’re not sure a county record belongs to the hotel, the record says so.

For buyers

Buying Hotels? The Same Records Work for You

See years of a hotel’s revenue against its peers, and who owns it wherever the county publishes its records, whether or not it’s for sale.

See Hotel Trace for Buyers

Questions

Questions Operators Ask

Where does your data come from?

Hotel tax filings Texas hotels make with the state, county property and tax records, and the state’s business records.

How current is it?

Monthly filings land about a month after each month ends, and each record tells you how current it is.

Can other companies see the hotels we’re working?

No. Everyone in a market sees the same public records, but your stages, calls, and notes stay with your company.

How much does Hotel Trace cost?

We go over it on the demo, once you’ve seen your own market in Hotel Trace. That takes 30 minutes.

See All Questions

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See Your Market in Hotel Trace

30 minutes on your own market, ending with one hotel’s full record.

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