Privacy

The public site runs no analytics and no advertising trackers, and no cookie on it is an advertising cookie. Our sign-in provider sets functional cookies, which are what make signing in work.

A Do Not Track signal from your browser changes nothing on this public site, because there is no tracking here for it to switch off. We do not follow visitors from it to anyone else’s, and on these pages we do not permit third parties to collect personally identifiable information about your browsing across other sites. The one page that is not ours is the booking page you choose to open, which Microsoft runs, as described under Booking a Call. Signed in, the product loads a map and a hotel card from their own providers, which is described below. If any of that stops being true, this paragraph changes before the tracking starts.

The demo form asks for:

• your name, work email, and company
• which description fits you best: a management company, a hotel buyer or investor, or other
• the markets you are interested in
• a message, if you want to add one

We use what you send to set up your demo and to follow up with you about Hotel Trace, and for nothing else. Those are the words the form shows beside its button, and we keep a record of your agreeing to them: the words, their version, and the time.

If your visit began with a link that carries campaign tags (the UTM tags some links add to an address, such as utm_source), we save those tags with your request, along with the address of the site that sent you, without its search terms, and the first page you landed on. They tell us which of our own links brought the request. Until you send the form, they stay in your browser tab, not in a cookie, and they are gone when you close the tab.

We keep your request in our database, and a notice of it is emailed to us. The form is rate-limited by network address to keep it usable. We do not keep that address: it is used for the rate-limit window and discarded.

When you book a call, you do it on a Microsoft Bookings page. On a wide screen it can open over this page, and you can also open it in a tab of its own. Nothing loads from Microsoft until you open it.

Microsoft runs that page and processes the details you enter on it, under Microsoft’s own privacy statement. We receive the booking so we can meet you at the time you chose.

Your account details (name, email, and team) are stored in our database. What you do in the product is recorded against that account, because that is how a shared pipeline works: stages, logged calls, follow-ups, and contact purchases are all attributed to the person who made them.

Performance comes from state hotel occupancy tax filings. Ownership comes from county appraisal records, the state’s business records, and county property-tax records: public records, obtained from the agency that publishes each one.

The product also carries business details about each hotel, such as its category, its website, and whether it appears open or closed, taken from commercial business directories.

When a customer asks for a phone number or email address for a property, we buy that record from a commercial data vendor and store what we bought, with the compliance flags the vendor reports attached.

We also read what recent guests have posted publicly about each hotel, to see how it is doing against its own past. That reading stays inside the product. We publish only our own summary, never another site’s star average and never the text of anyone’s review. Where a live figure matters, signed-in users see Google’s own card for the hotel rather than a copy of it.

The names, entities, and contact details in the product describe the ownership of commercial hotel properties, drawn from the records above. If a record about you is wrong, or you want a number taken out of view, write to us. We will ask enough to be sure the number or address is yours, and then take it out.

Taking a number out of view removes it from the product: from the screens, from anything a customer can take from the product, and from the drafts the product writes. It also goes on a list we check whenever new contact data arrives, so buying that record again does not bring it back. The Do Not Call policy describes how numbers are flagged and removed.

What we cannot remove is the public record itself. The county appraisal roll still names the owner of a property, and the state still publishes who filed its taxes. We did not publish those and cannot unpublish them.

We answer correction and removal requests within 45 days, and usually far sooner. People the law protects have a shorter route, described next.

If you are a judge, a peace officer, or anyone else whose information the law protects, you can ask us to remove your information from Hotel Trace, your name and address included. We act on a request within 10 business days of receiving it.

To ask, write to support@hoteltrace.app. Tell us whose information it is, where it appears, and how to reach you. We will ask enough to be sure it is yours before we remove it. What we cannot remove is the public record itself, as described above.

We do not sell your personal information to anyone. The service runs on suppliers who process data on our behalf. We describe most of them by what they do rather than by name:

• hosting
• the database
• sign-in
• email delivery, and the mailbox that receives what you write to us
• the commercial data vendor that sources contact records
• the commercial business directories behind the business details above
• an artificial intelligence provider, which drafts outreach text when a customer asks for a draft and classifies hotel records for our own ranking

A customer running a vendor review can ask us at support@hoteltrace.app for the list.

Some suppliers are visible to you directly, because your own browser talks to them, so we name those:

• Microsoft runs the booking page, as described under Booking a Call.
• Google renders a card for each hotel inside the signed-in product, in your own browser. Opening a hotel page tells Google which hotel is being looked at, on Google’s terms.
• OpenStreetMap supplies the map tiles on the leads screen inside the signed-in product, the same way.

The last two are not on the public site, and nothing about either is stored by us.

This policy takes effect on the date at the top of this page, and that date changes whenever the policy does. Material changes are posted here before they take effect, and account holders are told by email at the address on their account. If you want to know whether anything moved, the date is the thing to check.

Questions, corrections, and removal requests all go to support@hoteltrace.app.