How it works
From a Tax Filing to a Hotel Worth Calling
Every lead in Hotel Trace starts with a public record: the room revenue a hotel reports to the state. Here’s each step from that filing to a phone call, on sample screens.
The filings
What Texas Hotels Report to the State
Texas hotels collect a tax on room stays and report their room revenue to the state each month or each quarter. By state law, what they report is public information.
We read those filings for each hotel in the metros we cover, going back years. Monthly filings arrive about a month after the month ends, and the full quarterly file follows a couple of months after each quarter closes.
Revenue per room is worked out from these filings, not read off the hotel’s books.
Filings
Parkfield Inn & Suites: receipts as reported, per-room figures worked out
| Quarter | Room receipts | Available room nights | Revenue per available room |
|---|---|---|---|
| Q3 2025 | $617,320 | 11,224 | $55 |
| Q4 2025 | $572,424 | 11,224 | $51 |
| Q1 2026 | $494,100 | 10,980 | $45 |
| Q2 2026 | $443,912 | 11,102 | $40 |
Filed monthly, Q2 2026
April $158,230,May $149,870,June $135,812
The comparison
How Each Hotel Is Measured Against Its Peers
Revenue per available room, or RevPAR, is the number most hotel people watch: room revenue spread across every room the hotel has, every night. We work it out from what each hotel reports, then measure it against hotels of the same class and size nearby.
True peers
Parkfield Inn & Suites, Q2 2026
- Class
- Independent
- Size
- Its own size
- Location
- Nearby
Revenue per available room
Each circle is one similar hotel nearby
Left out: short-term rentals, apartments and RV parks.
So a full-service hotel isn’t measured against the motel next door, and a downtown hotel isn’t measured against a highway exit an hour away. Short-term rentals, apartments, and RV parks file the same tax, and they’re left out of the comparison. If there aren’t enough similar hotels close by, we look further out, and the record says so.
The warning signs
Signs a Hotel Is in Trouble
Each sign comes with a plain-English line on what it means.
- Falling behind similar hotels nearby, quarter after quarter.
- A sharp drop in revenue, caught in the monthly filings.
- Still earning less per room than before the pandemic.
- Stopped filing. That can mean closed or just late, and the record says whether the state has confirmed it.
- Past-due property taxes, where the county publishes them.
- Closed or empty. Those stay out of your list until you ask for them.
Revenue per available room, by quarter
Parkfield Inn & Suites
- Parkfield Inn & Suites
- Typical peer
- Middle half of peers
- The gap, this quarter
The owner
Who Owns It, and How to Reach Them
The name on a hotel’s tax filing is often an operating company or an LLC, so we go past it. Where the county publishes its property records, you get the owner named on the county’s property record and their mailing address. Where the state’s business records name them, you get the people behind the LLC.
When you’re ready to call, ask for a phone number and email. Where one is on file, it comes with any Do Not Call flag or litigation flag (a flag for people who have sued over calls) right beside the number, and a litigation flag turns off one-click dialing.
And when we can’t be sure a county record is really this hotel’s, we flag it rather than pass it off as fact. You can also pull up the owners who live outside the metro.
Owner
Parkfield Inn & Suites
- Owner of record
- Blacklands Lodging LLC
- Source
- County appraisal records
- Mailing address
- Tyler, Texas Owner lives elsewhere
- Contact
- Marion Whitfield, managing member
- Phone
- 555-0147555-0162Do Not Call
- On request, where one is on file
The pipeline
Working the Lead With Your Team
Move each lead along as it warms up: pursuing, contacted, in conversation, and on from there. Log each call, email, and visit with the number or address you used, set the next follow-up, or follow a ready-made outreach plan. Emails open as drafts in Gmail, so they go out from your own address, and we never send anything for you.
Your whole team works one board, and it belongs to your company. Each time new filings land, you can see what changed since the last update.
Pipeline
Your leads, by stage
Pursuing
Contacted
Log, Parkfield Inn & Suites
- Sep 29Called 555-0147, Marion Whitfield. Left a voicemail.
- Oct 1Email drafted to the owner.
- Oct 8Follow-up call.
The limits
What the Numbers Can and Can’t Tell You
Revenue per available room here is worked out from what a hotel reports to the state, not read off its books. Room counts are self-reported too, so when one doesn’t add up, the record flags it. In Hotel Trace, click any figure to see the arithmetic behind it and where it came from.
What the numbers can tell you is which hotels are earning less than hotels like them, and for how long. What they can’t tell you is why. That’s the conversation.
Book a demo
Walk Through a Hotel in Your Market
We’ll take one hotel in your market from its filings to its owner, live on a 30-minute call.